While we dream of Super Cars, Exotic Cars, or even Vintage Cars, most of us drive, well, ordinary cars.
We forget though that the modern car, as ordinary as it may be, has been through an extraordinary range of developments and changes in the aim to improve the ways that cars drive, perform and look. No matter what car you drive, the way that car looks is crucial and highly regarded. The automotive industry places a lot of importance on the appearance of a motor vehicle and need to continuously monitor and test the quality of a car. One of the ways to ensure the quality of a car is to test it’s surface appearance and colour.
How many ways do you think colour plays a role in automotive manufacturing? 2, 3, at most 4?
Well, let’s see…
- External body colour and appearance
- Matching body parts like fenders, fuel caps, door handles, mirrors, spoilers
- Interior parts and panels like leather seats, radio buttons and wooden trimmings
- Leather, synthetic or textile seat covering
- Floor mats and carpets
- Boot liners and roof headers
- Anodised accessories
- Light & Display Systems
- Headlights (Efficiency)
- Lighting systems (Manufacturing)
- Indicators and safety signals
- Internal lighting
- Dashboard displays and infotainment systems
- Components of Dashboard Displays like warning lights
- Matching accessories like radio and navigation Screens
- Glass opacity
- Glare
- Gloss or lack thereof
- Overall appearance of a vehicle, combining all parts, accessories and components
Believe it or not, the list goes on. This complex industry has some complex problems when it comes to controlling the way a car looks to consumers. We have solutions to all these challenges. Go through our automotive applications to find out exactly how we can help solve some of the automotive industries problems.
For more information about what we do, how we can help or a simple discussion about some of the colour problems you may be facing, CONTACT US.
